Don’t miss 100% Design this week

This week (September 17th-19th) will see London play host to the 20th anniversary of one of the most celebrated design events of the year, when 100% Design comes to the city.

Anyone who’s anyone will be in attendance at Earl’s Court to sample some of the greatest innovations and all-round delights that are currently being showcased in the world of interior design and architecture.

What to expect

There will be a wide range of free one-off events, talks, exhibitions and opportunities to get hold of some of the latest products before anyone else. The only way to gain access to all of this is to register for the event and get your hands on one of these sought-after tickets.

Every year, 100% Design has an overriding theme and the 2014 edition will be no different – with the focus this time being serendipity. It has all been inspired by the famous quote by the visionary Italian artist Giovanni Battista Piranesi, which in English translates to: “By messing about, we discover”.

This might sound a little vague on the surface, but the overall discussion will be around the concept of design as an artform, as opposed to a finite science. This means that designers hoping to become innovators should not set out with a finished plan of exactly what their creation will entail, but must instead be confident that elements of chance will transform their work from a basic plan to something vibrant and stimulating.


September 17th will be the first chance for attendees to sample the festival’s new Forum stage, where the biggest names in the industry will appear to give a first hand insight into what it is that makes them tick.

First up will be Phillipe Starck, who will explore the event’s theme in harmony with his latest ceramic tile collection, which has been entitled Flexibility in Architecture.
Later in the day, there will also be a lecture held by everyone’s favourite experimental psychologist Dr Charles Spence, who will discuss the benefits of converting the home into a multisensory space, allowing us to stimulate our every emotion through the choices we make when decorating and choosing fixtures.


The second day of the event (September 18th) will take a closer look at how technological advances can help us to create the perfect space with Ryan Mullenix, from NNBJ architects. He will investigate the wider influence that the sleek and shiny designs of modern devices are having on the look of buildings.

Meanwhile, one of the leading lights of Exploration Architecture Michael Pawlyn, will discuss the natural world and the concept of biomimicry. Are many of our homes a man-made reflection of our personal love for elements of the outdoors?


Maxim Velcovsky will use a series of specially-prepared images to talk visitors through the processes he has gone through in the past when embracing serendipity. He has been one of the front-runners in recent years in combining the thriving artistic history of Eastern Europe with design for the contemporary home.

Later in the day, the likes of Mark Eley of Eley Kishimoto and Jason Holley of Universal Design Studio will present Mind The Gap – a talk that will discuss how the industry is at its best when architects and interior designers work closely together, as opposed to antagonised rivals.


The last day of the festival will host a specially-ticketed forum (priced at £20) courtesy of Edward Barber and Jay Osgerby – two of the designers who contributed to the London 2012 Olympic torch.

Those who prefer to stick to the free entertainment will be able to listen to a panel comprised of the presenters of the BBC’s The Great Interior Design Challenge, who will explain how media representations can enhance or indeed distort our view of interior design.

Registering will give access to all of the above and much more – including Design Futures: Product Design. This is a daily showcase that will present the most cutting edge work by Design MA students at Kingston University, giving an invaluable insight into what we can expect from the industry over the next two decades.

To be at 100% Design 2014, simply head to to book your place.